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I think part of the apeal of Jeff v Orton is that while they are both young and never really faced off before in any meaningful way, they both represent something. Orton is the new breed of the old guard (if such a thing can be said). While Orton is young and still fairly fresh, he is a 3rd generation wrestler and has that whole "I was born, bred and groomed into being champion" thing going for him. Jeff Hardy on the other hand is the hard working, built his own name, often over looked, and refusing to fit into a predefined mold other want him to be in. I wouldn't say Jeff represents the working class or the common man, but he repersents the individual.
This fued has very connectable elements and has a clear heel and face. Something that has been lacking lately. So that is probably why this fued is so white hot unlike Super Cena feuds. No one could connect with an unstoppable rapping wigger marine. And since there no connection with him, it didn't matter that you couldn't connect with his opponets. Plus there was the fact that he spent most of his time at the end fueding with Lashley and HBK, who were also faces.
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