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**Dave Youell** · 02-05-2008, 09:17 AM

Our MMA correspondent at The Sun, Mark Gilbert, said you were trying to buy Strike Force at one point, is that true?

You kind of caught me off guard in asking the question, but it’s 100% true.

I don’t know whose names I’m supposed or not supposed to discuss, so I will skirt the issue of who else was involved by simply saying we formed a group of qualified, intelligent, motivated people last summer and had some meetings with Scott Coker about buying Strike Force and obviously keeping Coker intricately involved.

I think Strike Force was in a position to, if not challenge UFC, then be what ECW was in the 90s which is a very viable alternative brand.

I have a lot of admiration for what Scott Coker and his team have built in Northern California, and I like the name Strike Force. Good name for branding.

I like their presentation, I think they have some marketable fighters under contract, and we had a collective vision that I think could have really, really worked.

The negotiations stopped because one of the key people in our group ended up being someone we didn’t want to get stuck with, because we realised in the negotiations that he was the wrong guy for the deal.

Scott Coker is a good man. I like him personally, love his organization, and think he deserves a lot of credit for what he’s built.

Finally let’s talk about the Heyman Hustle. Let’s give people a taste of what’s going to happen on The Sun’s website in two weeks time.

Well, my partner Mitchell Stuart always laughs at me because I define the Hustle as the High Definition Video Blog of a Rambling Mind.

Our goal is to break ground in the wireless/broadband and digital/mobile platforms, which get so much attention from the entertainment industry right now because its unchartered turf and no-one has been able to figure out what the future holds on this constantly evolving concept.

We want to peel back the layers of celebrity and we’re going to demonstrate that larger-than-life personalities are not only found on television and the movies.

We’re going to find the extraordinary in the ordinary and find the ordinary in the extraordinary.

So, we’re just diving in as deep as we can go and trying to be the leaders of the exploration of this new universe.

So, we’re content providers in a brand new, exploding, and already rapidly changing field.

Damn, that sounds exhilarating!

02-05-2008, 09:17 AM	#2
Dave Youell 1/2 Optimist 1/2 Amazing Posts: 12,427	Our MMA correspondent at The Sun, Mark Gilbert, said you were trying to buy Strike Force at one point, is that true? You kind of caught me off guard in asking the question, but it’s 100% true. I don’t know whose names I’m supposed or not supposed to discuss, so I will skirt the issue of who else was involved by simply saying we formed a group of qualified, intelligent, motivated people last summer and had some meetings with Scott Coker about buying Strike Force and obviously keeping Coker intricately involved. I think Strike Force was in a position to, if not challenge UFC, then be what ECW was in the 90s which is a very viable alternative brand. I have a lot of admiration for what Scott Coker and his team have built in Northern California, and I like the name Strike Force. Good name for branding. I like their presentation, I think they have some marketable fighters under contract, and we had a collective vision that I think could have really, really worked. The negotiations stopped because one of the key people in our group ended up being someone we didn’t want to get stuck with, because we realised in the negotiations that he was the wrong guy for the deal. Scott Coker is a good man. I like him personally, love his organization, and think he deserves a lot of credit for what he’s built. Finally let’s talk about the Heyman Hustle. Let’s give people a taste of what’s going to happen on The Sun’s website in two weeks time. Well, my partner Mitchell Stuart always laughs at me because I define the Hustle as the High Definition Video Blog of a Rambling Mind. Our goal is to break ground in the wireless/broadband and digital/mobile platforms, which get so much attention from the entertainment industry right now because its unchartered turf and no-one has been able to figure out what the future holds on this constantly evolving concept. We want to peel back the layers of celebrity and we’re going to demonstrate that larger-than-life personalities are not only found on television and the movies. We’re going to find the extraordinary in the ordinary and find the ordinary in the extraordinary. So, we’re just diving in as deep as we can go and trying to be the leaders of the exploration of this new universe. So, we’re content providers in a brand new, exploding, and already rapidly changing field. Damn, that sounds exhilarating!