Well, Cena didn't become champ would be one.
It is odd, though. I haven't considered Cena as draw for a few years now, even though some in the WWE believe he is. Ratings were absolutely pathetic late last year while he was away and they've slightly improved so far this year to pretty bad, with their highest rating Raw the one where Cena returned at a pay per view that was decent, but not anything special.
Now the Raw after No Way Out, a very good pay per view - one of the best I can remember for a while with a mainstream angle beginning - and the ratings were down. Cena didn't win a title at it while he won the title of Royal Rumble winner at the Rumble. Perhaps Cena is worth more than I thought...
But then I remembered the ratings while Edge was champ - early 2006 - and ratings were some of the best they had since 2002, which indicated people didn't want Cena.
So yeah, this doesn't make much sense to me. All I can conclude is that the meaning of ratings - and why they change - isn't simple. Which others have probably already worked out.
Also, again I use this
http://www.100megsfree4.com/wiawrest...wwf/wwfraw.htm page as a reference - which KK rightly pointed out was inflated and inaccurate but the key is that it is consistently inflated and inaccurate to the same degree - this is the worst ratings start to the year/road to Wrestlemania since 1997.