Quote:
Originally Posted by Afterlife
How is this a "dumb move"? If this takes off, then WWE can get (or at least take) credit for the next growth spurt in the network's markets. In that event, not only has the network benefitted from the deal, but it's a major boost in WWE marketability as a desirable investment.
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I can see a few arguments for dumb move:
Size: MNTV is apparently not a very widely received network. That means fewer viewers on a regular basis, even if people want to tune in.
Name value: With fewer markets and fewer viewers, it makes it unlikely that they're exactly going to pack in new viewers.
Your hypothesis: Your belief that this could benefit both companies is nice, but assumes that there will be growth on a primarily syndication-oriented network, and that WWE gets enough viewers to count it as a benefit and gains marketability. If it fails to do all of the above, which is a fairly likely scenario (Not guaranteed, mind), then it does far more damage than the potential payoff could afford.
They chose just about the smallest network they could. CW was far from epic, but it carried more weight.