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I personally always wanted to see John Cena with his heel white rapper gimmick feud with Matt Hardy, blazing along the path of Mattitude. Don't ask me why, but back in 2003, that was a rivalry that I really wanted to see develop.
The following feuds actually happened, but the timing is more the point here:
After WrestleMania X7, the WWE had a perfect feud waiting for Stone Cold Steve Austin in Triple H. I like that the WWE were pushing Chris Jericho, Chris Benoit and even Kane at this time, but given that they hated each other, and that they had that awesome 3 Stages of Hell Match at No Way Out, which Triple H won, The Game blasting Austin with a sledgehammer after Austin and McMahon had dismantled The Rock in the Steel Cage would have been a great way to keep the Attitude era somewhat rolling along.
Triple H had lost to The Undertaker at WMX7, so he would have made a more immediate challenger to Austin, at say Backlash, where Stone Cold would have kept the title. Then you could have moved on to Triple H moving up for Judgment Day.
Another feud that would have been great, is a face Booker T coming in and feuding with Stone Cold Steve Austin. No real "Alliance" angle, just Booker T coming in as the WCW Champion, giving Austin a Bookend, with Shane backing Booker against Austin and Vince. Why did the WWE find the need to turn Booker T heel when the fans were so hot for him coming in?
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