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Personally, I think if the WWE really cared about the tag team division, they could have made London & Kendrick as big as The Hardys were (I mean, in terms of ratio to the success of the industry at the time of their respective runs). Paul London & Brian Kendrick had Ashley for a while, so they had the hot girl thing covered. London & Kendrick, at the tag team stage of their careers, are all-round better performers than Matt & Jeff were when they got started. Jeff was always quite sloppy, and Matt was not the ring general he now is. Both guys are just as willing to do crazy shit, too. Both London & Kendrick are also better on the mic, in my opinion.
The WWE missed the boat with these guys as a team, despite giving them a strong WWE Tag Team Championship reign, and maybe it is time to turn them towards singles competition? Brian Kendrick could play a whiney, self-righteous asswipe really well. Turn up the cockyness, and just make him a bitter son of a bitch. Paul London would generally play the face better, but I could see him handling the heel role quite well, as he seems like the more "dominant" of the team, so him slapping around Kendrick, calling him a pussy, until Kendrick socks him one is believable, at least.
I say what the hell, it's worth a shot: Move these guys into the IC Title division. I can't see either guy taking the IC Title off Chris Jericho, but the matches alone could establish them. Have Jericho drop the belt to Carlito, or someone, and then have the belt switch to the face in the feud, before they trade it with the heel a few times.
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