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**Team Sheep** · 05-08-2008, 05:23 PM

Someone posted this on another forum. Thought it was a great point (yeah I can't speak for myself, sorry!):

You can look at it in a number of ways though. For example, if Attitude version 2 came along it could alienate alot of the parents and kids who now watch who make up a sizable portion of the people watching now I think.

Over the last few years, WWE have toned the show down and it's clearly being targeted much more to kids with Rey and Cena being 2 big players in this. And then you have the kids website upcoming and the kids magazine.

I think WWE's success has been it's ability to make money out of younger, newer fans while at the same time not alienating a larger portion of older fans and making money off them too.

What I mean is, if you're 10, you can probably buy about 50 different merchandise items related to John Cena. Meanwhile if you're 20+ they have a range of things that appeal to you aswell like old dvd's, WWE 24/7, the Hall of Fame, going to see Wrestlemania etc..

Also, their expansion internationally has just been a massive success too.

To me this is the "McDonalds era" of WWE in that they can produce average tv year in year out in the eyes of many while at the same time maximise profit from it.

05-08-2008, 05:23 PM	#20
Team Sheep T�m Defaid Posts: 6,646	Someone posted this on another forum. Thought it was a great point (yeah I can't speak for myself, sorry!): You can look at it in a number of ways though. For example, if Attitude version 2 came along it could alienate alot of the parents and kids who now watch who make up a sizable portion of the people watching now I think. Over the last few years, WWE have toned the show down and it's clearly being targeted much more to kids with Rey and Cena being 2 big players in this. And then you have the kids website upcoming and the kids magazine. I think WWE's success has been it's ability to make money out of younger, newer fans while at the same time not alienating a larger portion of older fans and making money off them too. What I mean is, if you're 10, you can probably buy about 50 different merchandise items related to John Cena. Meanwhile if you're 20+ they have a range of things that appeal to you aswell like old dvd's, WWE 24/7, the Hall of Fame, going to see Wrestlemania etc.. Also, their expansion internationally has just been a massive success too. To me this is the "McDonalds era" of WWE in that they can produce average tv year in year out in the eyes of many while at the same time maximise profit from it.