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Well, the good news is, it's unsustainable. They can bump ticket prices, but eventually, nobody will pay. How much will people pay for Mania? 60 dollars? 70? 80? Already, their buyrates are lower than last year, and that's with Mayweather's celecrity status. They likely took a bit of a hit on that (I know the 20 million dollars is a fake number, but they shelled out a lot to attract him).
So they will eventually be unable to report positive things to the the stockholders. They will eventually take hits in stock price and the like, and when they start scrambling, we might see them give a shit.
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