Thread: LOL!
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Old 06-19-2008, 07:06 PM   #25
Kane Knight
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Quote:
Originally Posted by Afterlife View Post
Well, since my personal experience involved them losing their own survey, I tend not to put too much weight in their "calculations". But that's the only ratings system in which I've had firsthand experience.
It's also the only system that matters in terms of cable ratings. Of course, they also use TV Readers, devices which are hooked up to people's boxes. I'm not even sure the "TV Diary" method is still in service, though it may be. The boxes are more accurate, and so Nielsen started to favor them in the 90s.
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