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Plus, you telling me boxing doesn't also try to get the Average Joe buyrate too? Course they do, in particular for the "bigger" more visible fights. Hatton/Mayweather, for example, wasn't just bought by diehard boxing fans, and that started about 4am!
Boxing has successfully managed to attract Saturday night PPV buyers and stop them going out on the piss on a Saturday night, or even combine the two... in fact, if anything people buy slabs and get together and watch it at home, have parties... people are MORE likely to be attracted to sitting at home, watching WrestleMania with their mates and a few cans and having a laugh, than staying up til 4am (in the UK anyway) when they got work the next day.
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