[Rob]

Originally Posted by Noid I love you, Rob, I hope you know that, but I have to side with Heros Welcomes here. From a kayfabe standpoint, your wins and losses do matter (more than they actually do from a political standpoint), but while holding Money in the Bank, who the fuck cares that you lost via disqualification to MVP? The whole purpose of the briefcase is that you can cash in whenever you want. After Edge had been beaten down by Batista, there was no reason to think that Punk was in over his head. Punk's losing streak hasn't even been that bad. The guy's been winning some, too. Your big business point is more valid, except that I think you are underestimating just how much people care about CM Punk at the moment. Not saying he will draw lots of money for the company, but I doubt it'd be worse than JBL as WWE Champion, for example. The guy was seen as an upper mid-carder at the very worst. Yes, even when losing to guys like Chavo Guerrero and Chuck Palumbo. Those moves were intended more to elevate Guerrero and Palumbo than lower Punk. Punk has also arguably been at that level for a long enough time to finally get the nudge up. The man has never looked anything short of credible since signing with the WWE.

I think wins and losses mean a hell of a lot more when the idea is you are meant to spend money to watch the champion. If they didn't, put the belt on Jamie Noble or someone.