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if you have to do it...
1) make wrestling the focus. Make the stories good, but make it clear that the focus is on putting on good wrestling matches, hardcore or otherwise.
2) don't put people on it just because they were in ECW before. Instead make ECW a mix of existing WWE undercarders who aren't getting attention (shannon moore, paul london, chris kanyon), a couple of "hardcore legend" type big-ish names (for example Rhyno) and then indie/OVW guys who show a shitload of promise but who Vince doesn't like/wouldn't push (Nova, Chris Daniels, Low-Ki, people like that). As we said before, make wrestling the focus.
3) give it a raw, edgy feel. Run shows out of smaller venues and try to build buzz. Build up a rep for putting on solid as hell wrestling matches. Rarely if ever mention WWE. Have a separate ECW website
4) don't put on a pay per view for a long time. Keep a weekly TV slot, but make it clear that the ECW world title (still technically held by Rhyno) can and will change hands on TV.
5) make the ranks fluid. Give unexpected people a chance at the top slot if they can put on a good match.
6) for god's sake, rehire Joey Styles. Work with him on whatever schedule he wants. You need Joey Styles.
you can't manufacture what ECW had back in the mid nineties, but you CAN focus on making this its own thing rather than "WWE presents ECW"
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