Kendrick is pretty adorable, but he isn't playing the same cocky heel he played in ROH/Japan/the indies. His heel character is someone that pisses you off at a bar, but when you go to put your hand on him, you get fucked up: either because he kicks your ass himself, he's smarter than you, or his bodyguard does it for him. Either way, he's better than you.
I personally love it. It's like the absorbed heel odours of a lot of different characters. I hope it goes places. Kendrick handles the mic really well.
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