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So take a wounded (can't really have a dying cow...gotta think long term) cow, have her limp around a ring & occasionally fall over and pin someone, and strap a belt around her neck and she'll draw better than Trips? Hmmmmm...it just might be crazy enough to work.
Also, considering that UPN being a free channel actually means that its available to more viewers ( which is why it tends to have better ratings than Raw ) so if the WWE looked at it that way, they would emphasize the show more, push the ratings up, and be able to demand more from their sponsors. That's just common sense speaking, of course.
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