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I think a second-placed promotion has created a new star when they have a homegrown talent on their roster that gets fans mouths watering to see a match against their counterpart in the rival organisation. Everybody wanted to see Ric Flair vs Hulk Hogan. They wanted Bret Hart vs Sting. They wanted Austin v Goldberg. I think it also works better when the top dog in the rival promotion (WCW, NWA, TNA, whomever) has never worked for the WWE and the match has never taken place before.
Does anyone REALLY wanna see Samoa Joe v John Cena? Would anyone really get excited to watch Abyss vs Kane, or AJ Styles vs Randy Orton, or Awesome Kong vs Michelle McCool? Regardless of match quality, do any of those matches scream out "HUGE PPV BUYRATE" or "big match feel" or "all-time memorable moment"? When TNA has a guy that casuals and diehards alike are salivating to see go up against WWE's top dogs, then they have made a serious star.
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