He needs to get his ass kicked.
I don't mean that the way it sounds.
With the right opponent, John Cena won't need to change his raps at all to get over. The problem with him feuding with the Big Show was that the Show is basically a joke and most people felt that the WM win for Cena was a given. Cena, as the champ, needs a feud with someone who can be considered a legitimate threat. A feud with a monster heel is the next step for Cena to be considered a legit main eventer.
For example, if the Undertaker chokeslammed him one week, sent him off in an ambulance, and the next week Cena came back and cut a promo w/o rapping just to show how serious he was...that would be intense.
It;'s just an example to show that the only thing Cena needs to take him to the next level as a face is a decent opponent.
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