http://www.apple.com/trailers/independent/jcvd/
This actually looks like a really good film. I was a huge fan of Van Damme back in the Bloodsport / Kickboxer days and I'm glad to see he's finally breaking out of the lame B-Movie abyss he was stuck in for years.
In a nutshell, Van Damme plays himself in a fictional lite. He loses his daughter in court, and holds up a bank demanding $6,000,000. It sounds lame, but the way it's filmed is pretty decent.
"They're going to go with Steven."
"Steven Segal?"
"He promised to cut off his pony tail."
LoL... good stuff.