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Brand extension isn't the problem with the company. The inability to create new stars is what has hurt the company.
If you notice on RAW its almost impossible to create a new star. You could say Benoit, but wait a couple of months to see what happens with him.
At least on Smackdown Brock and Eddie have been made legit main eventers. Unfortunately Brock left, so now they are short a guy, but you can see on Smackdown that its easier for guys to get to the top because they dont have a certain roadblock in their way.
If you bring the rosters together this is what will happen:
HHH, HBK, and Taker would get the top three positions on the card. Angle, Eddie and Benoit would take up secondary top spots. And then guys like Cena and Orton would be stuck in mid card spots. On top of that a ton of guys would lose their jobs. Bringing the rosters together would do no good for the guys, and it would kill any chance of creating so-called dream matches.
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