[Jeritron]

I can pinpoint, for me personally, when WWE started to suck. Basically to the minute:
When Rikishi was revealed as the culprit of the "Who hit Austin?" storyline. That storyline was excellent up until then, and it was really the end of the attitude era. It was the first time in that run that they blew it. It was a big deal since it was wrestling's equivalent to "Who shot JR" on Dallas or "Who shot Mr. Burns" on The Simpsons.
It was also the oppurtunity to create or further some of their budding stars. It could have been huge for Angle or Jericho, and propelled them into super stardom as heels. Even Tazz would have been a logical choice and would have gone over well with the crowds.
Instead they chose poorly and a few weeks later they needed HHH to be written in to bail them out. They failed to realize that Rikishi was popular, but not in a way that would translate to a new heel character. He was a novelty. People wanted to face pop him for giving stink faces and dancing. It ruined a huge payoff storyline, it ruined a chance to propel a new top talent, and it ruined Rikishi's career (which never rebounded, and was working just fine as a uppermidcard face).

Basically, it was a huge jump the shark moment for me. Things sucked for a couple months after that. The first half of 2001 rebounded and was amazing, and then the Invasion was like the second version of the jump the shark. It was very similar to the Who Hit Austin failure. Only multiplied by 100.