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Well it would put more talent on one show, and it would cause them to prioritize with pushes and spots. The tag division, IC division and the midcard would all be strengthened. There'd be one title, one "brand" and more would go into the creative importance of the one "federation".
Therefore, I feel quality of Raw itself would improve. Would it improve the promotion? That's debatable, and may really depend on whether you prefer brand extension or not.
Personally, I'd prefer the promotion under one tent and the focus directed in that way. It's my belief that this is superior to two seperate mediocre shows that detract from eachother.
Some people would prefer 4 hours of television a week with as many wrestlers and titles as possible, and different "leagues".
I'd just like a better wrestling show, and kayfabe to mean more.
So, from where I stand, the product would be improved. Therefore, ratings would likely improve. The only problem is even if the ratings doubled (which they likely still wouldn't), it would be a wash. They'd be losing one show and 2 hours of self promotion, and sponsors.
In terms of business and ratings it wouldn't help.
But that really is none of my concern, since I'm a viewer and don't dellude myself into caring further than that. I only should care about the product, and what would make it more watchable to me.
So, I'd be happy if this happened.
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