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I think he gets hype outside of movies, I suppose, for being a recognizable movie star and considered good looking.
As for his "hype" cinematically... I don't agree at all. There isn't much of any "hype" for his movies. He makes movies occasionally, but they're never hyped as if they were the next big Schwarzenegger flick or what not.
He doesn't even get the hype that most movie stars do for their movies, I don't think. He's a star but not really a hype machine box office powerhouse.
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