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Cena is Cena. That's why.
Tri-Branded PPVs aren't really hurting, just the glut of PPVs. I know they cut back a couple, but that doesn't really change the overall problem. There are a lot of PPVs, and they burn through storylines pretty fast. As a result, they tend to recycle the same people. Hence Batista's free challenges code. If they didn't resolve them so frequently, they wouldn't need as many challengers.
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