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I agree that Venis is awesome. But to a degree, the gimmick had only a certain longevity. With Rick Rude, you've got a name you can make work as anything. With Val, you've got a name that rhymes with the male organ, and god love him, he did make it work for a really long time, and he did get a lot of mileage out of those promos. But the name is not one that will EVER take you to the big belt. Funky mentioned Chief Morley. I think this was a great heel gimmick that completed repackaged him and drew a ton of heat, but I don't think it was the way to get him to the belt. I think it was actually too far from his roots as a ravishing Rick Rude-type character; I'd have repackaged him into a more serious, still gyrating asshole. He stops doing movies for some reason to focus on winning the title and could just be Sexy Sean Morley, or something.
I agree with all other responses about the mid-level belts. Some refreshing times in recent (or not so) memory were when Flair won the IC belt, HHH feuded with Kane and Jeff Hardy over it...and I'm sure more. The US Belt has gotten pretty predictable. It's just "Have a guy win it then hold it for a really long time until the next guy is ready for it." That isn't exciting.
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