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Narc, a great example of the booking mattering is the sharpshooter. It was a great looking move, and was really strong because it came out of nowhere a lot of times. But one of the biggest reasons why it was awesome, especially a few years into his singles career, was because of the booking.
It was iron clad guarunteed match over as soon as he locked that in.
So when he somehow tossed his opponent on their back and quickly stepped through the legs and locked it in, the house came down. They popped for the sharpshooter set up more than the win.
It was the most over submssion move ever. It takes a lot to get a submission over in the same manner as the stunner.
Other great looking submission finishers don't get as over, because they're broken often, or escaped to the ropes. The Sharpshooter was great regardless, but it being booked as the kiss of death was key.
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