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Which makes it even more of a good point. WCW usually just ran with the stars and gimmicks they inherited. Things change eventually. Sooner or later Cena-mania, if it even exists, will be less favorable than a heel turn.
Also, turning Cena heel would be a measure they would take to lengthen his run. It would allow for an eventual face turn.
It'll be a few years at least though, I'd say.
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