I have to agree with Kalyx about the fans deciding who they like. Back in the 80's they could easily position people in the face or heel camps. The Attitude Era changed things. You can't put Austin's run down to Vince, it goes down to the fans. You can however give kudos to Vince for realising what he had in Austin and running with it.
Sadly, today is very different. It seems Vince is hellbent on pushing his guy the way he likes - the fans be damned. I wonder if Cena would still be a face if he was around between 98 - 2001?
It's fairly simple. Some fans will back who they like, the rest will more than likely follow if you continue to book them in the correct way. We're seeing it with Orton right now. He's a heel - calculated, violent, remorseless (up until the IED thing). All they have to do to turn Orton face is have him punt the likes of JBL or Jericho instead of HBK or Punk.
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