Fan = someone who watches at least twice a month.
I think the biggest determining factor in this is whether there is a huge spillover from RAW to SmackDown! to ECW or not. Most fans don't buy PPVs - even at the height they were pulling maybe 700k per PPV vs anywhere from 1 to 5 million for RAW (yes, I pulled those numbers from my ass) - and the ratings tell a better story.
Does Nielson give viewer numbers, not just ratings?
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