Honestly, I feel that the fact JR had to address such a large amount of email coming in with negatives against the business is really telling that something NEEDS to change instead of trying to sugarcoat it with essentially "we're changing for the better".
No, they're changing so they don't have to work as hard to get over with their major fanbase. A fanbase which still can hold the 18-49 demo but doesn't because of the way they book (lazily).
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