Few things:
1) You need to promote and market. There is no way around that.
2) The WWE needs to find a way to market NEW stars...and give them an appropriate push. The WWE's biggest problem is that not a whole lot has changed since 2005. Most wrestlers are pretty much in the same position as they were a few years ago. Jeff Hardy seems to be the only guy that is on the verge of breaking out. Rey Mysterio's main-event push was a severe flop.
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