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As Triple Naitch and Kalyx said, comparing those two doesn't really work. You'd need to compare it to someone like Hogan - it was around that point that the title was defended much more frequently and things really started heating up to today's standards. I use Hogan because I believe he's the longest reigning "modern" champion - at least a year (I think it's somewhere around 400 days, but I don't feel like looking it up).
Which matter more? Neither. It's what those men do during those runs that count, not how long they are or how many they have.
Kayfabe-wise I'd say it's quantity, which is really ass-backwards because that means they've lost x amount of times.
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