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Again, it matters what they do.
Example:
John Cena wins the title and holds it once for 250 days straight. In that time, he has seven title matches on TV.
Shawn Michaels wins the title and holds it 150 days. In that time he has fifteen title matches.
Which one is the better of the two reigns? Clearly, from your view, it should be Cena. But realistically, Michaels had the more active defense history and thus should hold more weight over Cena's.
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