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Well, yeah, but the WWE needs to do more than just shoot their load on one match. This is why we keep seeing these "cyclical" dips in wrestling...A tendency to put it all on one horse, leaving them high and dry when its no longer in the race.
They could increase their buyrates by making the shows more interesting, and of better quality. IT would last longer than a blowout feud. The WWE tends to substitute the latter for the former, though. While you're right, I am pointing out the side effects of such a program.
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