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People started watching TNA because of the massive success of the X-Division. That is a fact.
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The only thing TNA ever brought to the table is the fact of another wrestling company with something like national exposure. That was why people started watching it. The X Division might have dragged in some extra attention, but their success was only massive in light of the shitty-ass main events they were putting together out of guys who either couldn't or wouldn't work for Vince McMahon.
A few spurts of good booking managed to convince the land of the smarks that TNA was some kind of paradise, but even that's fallen off (at a rate that's diretly proportional to the abandonment of TNA being mentioned as the place where someone "would get used properly" when he left WWE.) They have a few guys with some talent, but any group of wrestlers you can assemble will front that. Most of the younger guys with any kind of potential are never going to break through the glut of established guys. Established in WWE or WCW, mind. They have a stagnant roster, just like WCW did, they're using old WCW storylines, and they waste their time trying to prove they're better than WWE. If you had handed WCW to the Jarretts in 2001, the result would be exactly what you see in TNA today.