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The way they establish new stars. And by that, I mean they need to start establishing new stars. I think they dropped the ball with Punk. Morrison is getting there--this is actually one example of a progression they've done well.
Other than that, they rely entirely on established stars to sell. HBK, Undertaker, Batista--all of these guys are going to be on their way out of the business soon. HHH will probably be a sixty time champion on his 75th birthday.
So, yeah. Improve the way they build new stars.
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