I'm not real sure how anyone's answer could be anything other than John Cena.
Saying Lesnar is like saying Goldberg was the most important debut of the 90's...his tenure was short, made a big splash, but ultimately left the company worse for ware. John Cena is very much the reason WWE still turns profits. One way or another, Vince had his company on the market, and he was going to push kid/family friendly programming. He saw Cena, a good looking guy who could become the second coming of Hogan, and pushed him accordingly. WWE was on the way down before Cena even debuted, John has done a great job of being WWE's poster boy, and carrying the weight of the company on his back.
TOVO Fact: Tovo hates Crocs.
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