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I mentioned before Mania that I thought it would be interesting to see what would happen if they promoted house shows in large part around "The Return of the Deadman".
With him not appearing on TV every week, this should be even easier to do. Fans know he's back, but they dont get to see him on TV, so the only way to see him is to go to a live event. It might just create a small spike in house show attendance, which would be great for the company.
Its smart to keep him off TV, because I think everyone agreed that this character would have a very short shelf life. However if he only shows up every few weeks to promote a PPV match, then I think he can last a little longger as a viable character, and again it might increase PPV buys with his limited exposure. It'll be interesting to see what happens with Judgment Day, I'm sure he'll be on the card, and it'll be interesting to see if that can make up for the poor main event.
In terms of turning him heel, I dont think it would work, people like him too much. Plus, I just dont see him doing the right thing for guys like Eddie and Cena.
I would rather see them experiment with this limited exposure thing, and then after it dies out, go back to the Biker babyface Taker.
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