From WWE's (shitty) perspective, Cena since they pretty much percieve him as the new Rock, to which I say bullshit. This is also why he draws so much heat, is because he buys that hype that Vince & co. feed him about being the next "Great One", and so they let him win 99% of all his matches to make the 12 and under, and middle aged moms happy that they can have someone to cheer for.