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Just from the looks of it, it seems like one of dozens of shitty modern horror films. It has "the look" and fits the trend, and doesn't look too good in trailers.
The thing is though, horror movies have to be experienced and it's probably harder than any other genre to get a real impression from trailers.
So, even though it looks lame, it sounds good. Those behind it are reputable, and it's gotten nothing but rave reviews.
Verdict: Gonna check it out.
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