I think the best thing you can do if youve got guys like cain or carwin is to put them into matches with guys that should be an easier (cans if you will) and have the public watch them beat their ass. Then eventually test them against a veteran and if they get past them, give them a title shot. That way you get a guy that the public recognizes and he now has the title of at least a title contender and either goes on to be champion or add further depth to the division and weed out the fighters coming up. But having two up and coming fighters go at it for a title shot just seems stupid.
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