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Yeah, there's some stuff on both sides of the argument I agree with. WWE really could do with throwing some logic into their booking in order to be bought better by the fans, etc.
But I'm also with #1-wwf-fan on the fact that while UFC 100 apparently way out-bought WWE's big PPVs this year, there is a crapload more to the WWE as a successful wrestling company than just PPV buys. They run way more TV (and movies and books which has pluses and minuses), way more merchandise sales, etc.
Vince judges how well he's running the WWE through profit earned. I have no idea what the UFC is like with regard to profit, but I don't think the WWE would be too far behind... if not ahead.
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