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Why, because they have a superior farm system to and can offer teams prospects while still not giving away all their assets?
Really, it's not like they're throwing money around. Sure, they have the means to eat a salary here and there, or chase a big free agent, but the success comes from making smart moves that start at the bottom. They've built an incredibly productive farm system, and their scouting is second to none.
A team like the Yankees doesn't really get much out of their farm system, and raids it often for trades that don't work out in the long run. No offense to the Yanks fans.
Our farm system has given us players like Youkilis, Pedroia, Papelbon, and Elsbury in the past few years.
At the same time, there are a ton of valuable prospects in development right now, and they've also come up with guys like Bucholz, Bard, and Anderson who are major trade bait.
Let's also not forget Hanley Ramirez, who's value has been incredible both for the Marlins, and us (Josh Beckett).
Moral of the story is, if it happens it's because the Red Sox farm system is outrageously well kept and scouted. Don't blame baseball because other teams make stupid moves all the time.
Look at a team like the Pirates. They've pumped out tons of great players in the past 5 years and they can't put together a team that finishes over .500. Why is that? Because they manage their assets foolishly and don't get anything of value in return. They seem content with losing.
Every team in major league baseball could reach a position of prominence if they manage themselves semi-intelligently. Look at Tampa Bay.
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