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It's costing various 'promotions' like, $70 million, just to fail.
The biggest problem is that all the best fighters are under 6 fight deals with UFC. Even if they were to sink bucket loads of cash into it, and pay fighters more than UFC are. It will still be hard because even if they could tempt 3 out of the top 10 from every weight class accross, it is still going to take over 18 months to get them all under contract. Meaning in the first year, you have no marquee fights.
UFC just have it sewn up when it comes to competition and contracts.
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