You change a title when you need to. You don't keep a title on someone just for the hell of it, or the sake of having a long run, because then people begin to not care. Sometimes a long run might work. For example, while MVP was United States Champion, there was not someone who really needed the US Title more than he did. When Matt Hardy got the stage where he was challenging for it, the change made sense, however.
For example, Kofi Kingston has had a nice and cosy run as US Champion, but with The Miz declaring his title intentions, and there not being a really good enough point for Kofi to remain US Champion for much longer, I think The Miz should probably be given a nod with the title.
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