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They tried it originally with the Undisputed Belt in the beginning of the brand split but ended up being too much work since the champion would either be involved in 2 title feuds at once or would cause 1 brand to be waiting while the other brand had their title match. This was also around same time Triple H was in title hog mode so if RAW didn't have the champion, he wasn't going to wait so RAW got their own belt.
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