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Vince CAN make new stars, he's just a bit of a pussy. Yea, the scene is stale, so mix it up.
Put Cena or Orton in a smaller feud while Cena or Orton focuses on the title. Orton can feud with Ted, and Cena with Swagger. Or hell, do both. Let's just say Orton wins at Bragging Rights, Swagger takes a pop shot at a weakend Cena the next night on Raw. Blam, there's a feud right there... but unlike Cena/Miz, put Swagger over. Hell, even have Swagger say "Even The Miz beat you!"
Meanwhile, on Orton's side Ted decides to make a name for himself. Orton hits the ring with Legacy, says he has proven he's the most cunning and ruthless champion ever, and after beating Cena he makes an open challenege. Ted grabs him from behind for a quick Dreamstreak, and the runs out of ring before CAWdy can save the day. Ted grabs a mic and accepts. He then challenges Orton and CAWdy to a tag match that night. Enter Bryan Danielson or Nigel McGuinness (the other one teams up with Punk).
Wanna put the strap on Cena, fine. Orton's challenege is open to anyone that doubts him because Cena's win was a fluke, and Swagger still take his pop shot at a weakend Cena. The stale main event is cured for at least 2 hours.
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