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Chris Jericho. I was watching an episode of Thunder out of curiosity, because the main event was going to be Randy Savage vs Sting, when during the middle of the show, out came Jericho for an interview. This was right in the middle of that awesome feud with Dean Malenko, and Jericho was the TV Champion. He cut a hysterical (and extremely heelish) promo on Malenko, which caused Malenko to attack Jericho and (I'm pretty sure) lose his title shot.
From that day on, I'd tune into every WCW show, be it Nitro, Thunder, or Saturday Night, just to see someone kick Jericho's ass. Especially during his one-man feud with Goldberg, when he brought in Ralphus.
THAT, my friends, is how a heel sells tickets. Not by lording over a show, not by beating up on old wrestlers, but by making the crowd think "one of these days, he's gonna get what's coming to him, and when that sonofabitch goes down, I'm gonna be there to see it!"
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