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Jericho's initial heel push as the 1st Undisputed Champion before the whole Triple H-Stephanie McMahon part of the feud. Managed to beat the Rock and Stone Cold in the same night then developed the cocky character even more with the belts.
Even though he turned heel a couple of months before the Undisputed Title win, that push as a heel started off pretty well.
Other moments include Mr McMahon heel turn after The Screw-job and Hogan's heel turn during the initial NwO phase.
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