Here's Vader, a fat fuck, but he looks like a tough cunt brawler. He's built like a boulder. He looks way tougher than jelly rolls up there.
I mean it wasn't pretty to see him all the time or whatever but at least he looked serious and he looked like a monster.
Same can be said for Tank Abbott... no where near as successful as Vader... but at least he looked scary. He has muscle.... he's just a fat fuck.
Festus has not an ounce of muscle tone on him. It's gross. If you want people to buy guys, they don't need to look like body builders but they need to look like they have an athletic bone in their body.
And if they don't (see Bam Bam, One Man Gang, etc.) they cover that shit up.