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One of the things ECW has been able to do is have guys compete with their peers rather than bring in a new guy who would squash jobbers and then get beaten down by The Undertaker or HHH and then finally end up as a jobber himself. It really does bring out the best of the new guys rather than just shove a new guy into the spotlight. It lets them develop naturally.
As far as its ratings, it doesn't have the star power of a Raw or Smackdown, but it isn't designed to. That's one of the reasons you couldn't fit all of the new guys on to the main show. There is just too much star power there. They would never get noticed. But when you do get guys coming up to Raw, fans are already familiar with them so they aren't overlooked. They get reactions.
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