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The reason PPV numbers are going down is in large part due to online streaming. I can always find a WWE PPV stream online, it's basically a given and doesn't take much searching. On the other hand, I can NEVER find UFC streams. There's something UFC is doing to stop streams that the WWE hasn't figured out yet.
The product is also pretty crap right now, and if I wasn't able to watch PPV's online there's really no way I would put down $45 for one. I'd rather pay $15 on beer and wings at the local bar and watch it there for free. $45 for a two and a half hour show is insane in this kind of economic climate.
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